MOZILLA Monitor

The situation

Data breaches happen once every 39 seconds, leaving people at risk of fraud, theft, or identity theft. Monitor was a free service by Mozilla that helped people check to see if they’ve been in a known breach.

The Problem

While Monitor had 10 million users globally, most people only used it once and never came back, and they were not marking their breaches as resolved, which lead us to believe that the users’ data was still at risk.

  • Only 0.002% repeat users

  • Only 2.6% of breaches were marked as resolved 

Additionally, the business was looking to monetize additional products to diversify it’s revenue outside of Firefox.

MY ROLE

  • Content design: I wrote all the UI content, created user flows, impacted the design interactions, created content principles, iterated based on research

  • Research partner: I worked closely with research to test and refine our work; led concept testing for content-only concepts 

THE SOLUTION

I was the lead content designer tasked with redesigning Monitor with the goal to:

  1. Increase breach resolutions
    Ensure users are actually protecting their data 

  2. Add more value for our VtE persona
    Data breaches aren’t the only concern; Data brokers make up a $240B industry of collecting and selling personal info

  3. Add paid subscription tier 
    Scan for data broker exposures every month, and automatically remove users’ personal info

This presentation walks you through the process we took from coming up with a redesign, and then redesigning it again, leading to a successful launch.